Never before has it been so important for businesses to connect and engage with current and potential customers, especially online. A digital presence it vital for a business to reach it's full potential, now more than ever. Customers rely on the research they conduct online before making a purchase or scheduling an appointment with a company for service.
- 85% of consumers research a product online before making a purchase
- Web sites are used 74% of the time to conduct the research
- Social media is used 38% of the time for research
Because of this, your business needs a strong digital presence to attract new customers and retain current ones. Whether you are starting a brand new business or revamping an existing one, a digital presence is key to its success. Below, you will find the reasons why you need to improve the digital presence of your business.